2026-03-03
- Robert “Bob” S. Wyer, Jr. passed away on February 3 at the age of 90. An intellectual giant in the fields of social psychology and consumer behavior, Bob Wyer spent most of his career at the University of Illinois at Urbana-Champaign, in the Department of Psychology and later in the Gies College of Business. His career spanned several decades and chapters. At Illinois, in the Psychology...
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