Additional Campus Affiliations
Professor Emerita, Business Administration
Research Professor, Business Administration
External Links
Recent Publications
Shavitt, S. (2025). Culture and personalized persuasion. In The Handbook of Personalized Persuasion: Theory and Application (pp. 165-190). Taylor and Francis. https://doi.org/10.4324/9781003380511-10
Barnes, A. J., & Shavitt, S. (2024). Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues. Journal of Consumer Research, 51(2), 276-297. Article ucad074. https://doi.org/10.1093/jcr/ucad074
Barnes, A. J., & Shavitt, S. (2023). In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts. Journal of personality and social psychology, 126(6), 1036-1051. https://doi.org/10.1037/pspa0000363
Wu, R., Steffel, M., & Shavitt, S. (2021). Buying gifts for multiple recipients: How culture affects whose desires are prioritized. Journal of Business Research, 132, 10-20. https://doi.org/10.1016/j.jbusres.2021.04.005
Koo, M., Shavitt, S., Lalwani, A. K., & Chinchanachokchai, S. (2020). Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers. International Journal of Research in Marketing, 37(4), 837-852. https://doi.org/10.1016/j.ijresmar.2020.03.004